IronFX, a Cyprus based retail forex broker, will be sponsoring the 2018 ORC European Championship, a sailing race which began on the 8th September.
The partnership with the racing event allows the company to connect its corporate values with high-end sportmanship, competitive sailing teams from across the globe, and influential global partners.
IronFX racing yacht participates in the competition
Besides being the official sponsor, IronFX has also enlisted its own boat to participate in the competition. The broker’s yacht is representing Cyprus.
This year’s race was organized by the Famagusta Nautical Club and the City of Limassol. The race is comprised of 8 scheduled races, including one inshore race. The competition ends on Saturday, September 8. This is the first time that the event has been held in the Eastern Mediterranean.
IronFX previous sports sponsorships
Sports sponsorships have proven to be an effective marketing tool for FX brokers. Forex and sports attract audiences with betting personalities, so the collaboration between the two industries is a logical outcome.
IronFX has recognized the potential of these collaborations, so it entered into a partnership deal with FC Barcelona in 2014. The deal was worth 2-3 million euros a year, and lasted for the whole three years until June 2017.
IronFX to launch its cryptocurrency exchange
Last month IronFX and EmurgoHK have unveiled that they are intending to launch their regulated exchange. The new exchange, called IronX will come to life as early as Q4 2018.
EmurgoHK, the creator of the Cardano Blockchain and the ADA Coin, and IronFX believe the new IronX Exchange will provide safe and easy access to the mass retail online trading market via a common trading portal where holders of the IRX token can participate in both tradional and crypto trading.
IronX Exchange plans to use its native token IRX as the main coin for the platform.