McDonald’s is celebrating 50 years of successful existence by rolling out its own global currency dubbed MacCoin.
Starting from August 2nd, customers will receive a “MacCoin” with the purchase of a Big Mac at 14,000 participating restaurants across the country. A total of 6.2 million MacCoins will be distributed, and the deal runs through the rest of the year.
McDonald’s coins revive the past
There are 5 coin designs, each representing a decade of the burger’s existence. For instance, the ’70s MacCoin features flower power, while the ’80s coin focuses on pop art. The coin which represents the ’90s coin features abstract shapes and bold colors. The coin which represents the first decade of 21st century worships technology, while 2010s MacCoin acknowledges the evolution of communication.
“Since it was introduced at a family-owned McDonald’s restaurant 50 years ago, the Big Mac has traversed the globe and is enjoyed in cities from Shanghai to Chicago, providing delicious, feel good moments to people all over the world. So we wanted a global celebration as unique as the burger itself. The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us,” said Steve Easterbrook, McDonald’s President and CEO.
According to Mr. Easterbrook, the MacCoin idea was born out of the fact that the Big Mac has played a significant role in measuring the purchasing power of consumers throughout the years. The company can’t report how many Big Macs have been sold since 1968, but last year alone more than 1 billion were sold.
McDonald’s is an American fast-food chain, known for its hamburgers. Their headquarters are in Oak Brook, Illinois. The first McDonald’s restaurant was opened in 1948 by brothers Maurice and Richard McDonald in San Bernardino, California. The public face of McDonald’s was created in 1963 with the introduction of a clown named Ronald McDonald. Besides Big Mac, which was introduced in 1968, other famous meals from fast-food giant are the Egg McMuffin (1973), Chicken McNuggets (1983), and Happy Meals (1979).